Graduate Writing Samples
Throughout my semester in communications writing, our class dedicated the semester to crafting projects within simulated scenarios, spanning from hypothetical events hosted on the American University campus featuring celebrities to the strategic curation of content for a chosen brand's social media and website platforms. Enclosed below are representative samples of my work, including a press release highlighting the philanthropic endeavors of José Andrés and a sample blog post tailored for Glossier, showcasing my ability to navigate diverse communication contexts with precision and creativity.
Case Study
This case study analyzes the successes of brand marketing and partnerships of Cadbury throughout the COVID-19 Pandemic and beyond.
Crisis Communication Plan
This crisis communication plan outlines actions incase of a flood emergency. It includes key messages, emergency contancts, prodromes and more.
Strategic Communications Plan
This strategic communications plan focuses on the sustainability of Wolf Trap and the need to address the generational gap in performance opportunities and events offered.
Blog Post
This blog post highlights the recently released Glossier Holiday Blam Dotcoms. The post features descriptions of the scents, how to choose the correct shade for your skin tone, and how to style a brown lip with fashion-forward outfit inspiration.
Infographic
Based on a Pew Research article, I created this infographic showing friendship trends in America. The research can be found here: https://www.pewresearch.org/short- reads/2023/10/12/what-does-friendship- look-like-in-america/
Media Advisory
Our assignment was to create a fictional event on the American University campus. I decided to highlight The Market AU, which is a food pantry for lower-income students. The partnership for the event is Bread Furst, a popular bakery near campus.
News Release
Our assignment was to write a press release to promote a partnership between a celebrity and American University. My press release promotes a new class at the American University School of Communication that highlights the work and expertise of Chef José Andrés and World Central Kitchen.
Undergraduate Writing Samples
Social Marketing for Social Impact - Childhood Obesity Research Paper
This assignment was a culmination of multiple assignments throughout the semester. I chose childhood obesity in Mississippi as my focus for my social marketing paper.
PR Research - Final Research Paper
This was a group research assignment. We got to choose our topics and my group decided to focus on the Nicki Minaj vaccine controversy around the time of the MET Gala in 2021. Our paper analyzes survey data we collected from Qualtrics and used Jamovi to figure out which questions were statistically significant.
PR Case Studies - Reverse Engineering Paper
This case study analyzes BEYOND meat at KFC. The paper analyzes what consumers thought of the new meatless fried chicken as well as different brand partnerships and other background information about the new initiative.
PR Writing - Social Media News Release
For my SMNR, I decided to focus on Hamilton coming back to the Kennedy Center after their hiatus due to the COVID-19 pandemic. This project was not affiliated with the Kennedy Center.
PR Writing - Press Release
This project was not affiliated with the Kennedy Center. Coming back to school after the pandemic, I missed going to concerts with friends and family. I wanted to give the Kennedy Center’s 50th Anniversary some attention, so I promoted their annual gala concert in this release.
Communications Writing - Op Ed
Our professor let us write an op-ed about any topic we are passionate about. My op-ed focuses on how the COVID-19 pandemic reinvented concert halls and how people enjoy live music together.